Now that the crazy election period is over, we would like to share with you the electoral campaign of the party Protovoulia and the mayor of Thessaloniki, Yianni Boutari. In this project we were given the opportunity to create a campaign that was “slightly” different from typical election campaigns! We want to thank Thessalonikis’ mayor and candidate for best mayor in the world (http://www.worldmayor.com/contest_2014/long-list-2014.html) for trusting us in this “daring” project.
Surrounded by some of the most successful agencies in Europe, Beetroot attended a great ceremony at Cologne, Germany and received a total of 6 major European Design Awards (2 silver, 4 bronze and 2 finalist awards)!
The projects that won ED awards this year are: the brand implementation of the Cavafy archive, the annual year programs and illustrations for the educational program of the Onassis Cultural Center, the identity of the Presidency of the Council of the European Union, and last but not least our business cards portraying the creative and crazy people that form our team.
We want to thank our fantastic clients and share our excitement with all of you who support our work!
A human heart. Veins forming an inscription: «Mehr licht».
Faust’s cry marks the human part that, more than any other, is connected to love.
As part of its flourishing collaboration with the Onassis Cultural Centre, Beetroot created the visual identity for one of the most anticipated performances of this season!
“A personal delving into the darkness of human Desire”
Using as a starting point this comment by the director of the new production of “Faust”, Michail Marmarinos, we created a key visual in which desire mutates the hero’s most vital organ.
Faust’s “heart” symbolises the unique condition of the human being who despite having virtually everything keeps craving for more and through a twisted “Darwinian” point of view mutates to succeed.