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Thessaloniki welcomes “The Greek Monsters”

We could be telling you once more about this exhibition we designed as part of our winning of the Agency of the Year red dot communication award για το 2011.
We could be telling you once more about the enormous success of our exhibition in all the cities it has been put on from Berlin to Athens.
We could be telling you about the hundreds of kids who joined our Little Monsters educational program.
We could even be telling you about the thousands “Stymphalian Birds” we let fly from the Benaki Museum atrium in the biggest opening party ever.

We could be telling you many things…
But we won’t.

We will only tell you this:
At last, the Monsters are coming to their base!

The Greek Monsters Exhibition @ Macedonian Museum of Contemporary Art – Thessaloniki!
Opening 8/11/2011, 8pm

Be(a)ware of the Greek Monsters.

TEDxAcademy 2012

TEDxAcademy 2012: The Journey + Decalogue (in eleven steps) by Beetroot

The truth is that we prefer designing to talking but this is one of those occasions where the one brings the other! Our TEDxAcademy 2012: The Journey presentation was the reason why we put together our notorious “Decalogue in Eleven Steps”: Enjoy

Beetroot > Connecting the odds @ TEDxAcademy

Beetroot speaks at TEDxAcademy 2012 : THE JOURNEY
Watch Beetroot explore new paths this today on (our beloved) Benaki Museum!


Beetroot returns the “red dot agency of the year 2011” stylus as “red dot, best of the best” winner of 2012!

After a very exciting and prolific year, Beetroot is thrilled to return the red dot agency of the year stylus while winning a number of fresh 2012 red dot distinctions including: red dots for our design of “Plagios Wine”, “FENA Fashion Stores” Illustrations, our personal website “” and our most recent work: “35 years of Benaki Museum Shop” posters.

On top of all that our illustrations for our self-published book “The Misunderstood Monsters of Greek Mythology” won a best of the best red dot communication design award as the best entry in its category!

We would like share those awards all of our clients, supporters and friends for their trust in our work and promise that we will never-ever stop doing what we love most under any circumstances: design, design design!

Beetroot + OCC “Alliance”!

Beetroot, proud partner of the “Alliance for Stegi” team that includes OUT OF THE BOX, BRANDEXCEL and SpiritUp, was chosen as the head of communication design for the 2012-2013 season of the Onassis Cultural Centre!
Beetroot has developed for the OCC a specially designed series of new, dynamic and flexible tools, that derive information from the the cultural centre itself and its multifaceted program and create unique images and information areas that express movement, activity, and creativity.
For more, watch this space!

The Greek Monsters are in the news!

“Greek crisis: An odyssey seen through ancient myth” is a story written by CHRISTOPHER TORCHIA for Associated Press. The 1260 words article about the Greek crisis, Greek Mythology and Beetroot’s “the Greek Monsters” exhibition is in today’s news all around the globe!

The Little Greek Monsters

The Minotaur, the Cyclops, the Stymphalian Birds and more than twenty other monsters from the Greek mythology play, have fun and share their remarkable stories with the little “teratologists” who joined the educational program of The Greek Monsters exhibition!
Every Sunday, the Benaki Museum is full of our wonderful little friends who explore the exhibition in their own special way, learn by playing with the exhibits and create their own unique monsters with which they decorate the Museum’s café for the whole duration of the exhibition!
Our special educators have developed an alive and engaging program that captivates children by delving into mythology and creativity through play and theatre! But remember: The program is for Children Only!
The Little Monsters’ thunderous success from its very beginning has resulted in a total sell-out for the whole of its announced duration! So in order not to disappoint our little friends who want to participate, we extend the program until the end of July!
Book your “teratologist”’s place now and as always…
…Be(a)ware of the (little) Greek Monsters!

The little monsters educational program
is on every Sunday at the Benaki Museum – Pireos St. Annex
Book your place by phone: +30 2103453111 (4)
Booking Times: Wednesday, Thursday & Sunday 10:00-18:00
and Friday & Saturday 10:00-22:00

First Little Monsters Team: 10.30 – 12.00
Second Little Monsters Team: 12.30 – 14.00
Admission: 5 Euros

Beetroot @ Belgrade Design Week 2012

Beetroot is very excited to announce its attendance to the outstanding Belgrade Design Week 2012, the annual meeting point of South East Europe’s creative industries and one of the most up-and-coming Design conferences in the world.
For one week only, global creative leaders, among which Beetroot, will be showcasing object and graphic design, architecture, branding, advertising, music, digital media, TV, art, publishing, film, fashion, media and all other forms of design related business.
We invite you to follow Beetroot’s multi-faceted participation in the BGW 2012, in the context of the splendid design that will be showcased exclusively at the conference and its numerous supporting events.
For more information tune here, or visit:

(Beetroot in Serbian)

The Greek Monsters Education Program

The LITTLE Greek Monsters

The Minotaur, the Cyclops, the Stymphalian Birds and more than twenty other monsters from the Greek mythology, are waiting for their little friends to play, have fun and share their remarkable stories!
Beetroot and the Benaki Museum, as part of The Greek Monsters exhibition, invite children from five to twelve years old, to a MONSTROUS educational program (!) in which the kids will be able to view the exhibition, play with the exhibits, learn the myths from specialist educators and design their own unique monsters that will be displayed at the Museum’s café for the whole duration of the exhibition.
Be(a)ware of the (little) Greek Monsters!

The little monsters educational program is on every Sunday (until 24/6/2012) at the Benaki Museum – Pireos St. Annex

Book your place by phone: +30 2103453111 (4)
Booking Times: Wednesday, Thursday & Sunday 10:00-18:00 and Friday & Saturday 10:00-22:00
First Little Monsters Team: 10.30 – 12.00
Second Little Monsters Team: 12.30 – 14.00
Admission: 5 Euros

Beetroot returns home from Helsinki with six European Design Awards!



On the 26th of May 2012 Helsinki’s Bio Rex held the European Design Awards, the international meeting where the best designers from all corners of the continent come together to recognize and reward the effort and the results that they have achieved during the previous year. In the Design Capital’s for 2012 illustrious ceremony, Beetroot amassed a total of six awards (4 silver & 2 bronze) for a selection of our most recent work: silver prizes for the Photobiennale 21 Topos Catalogue, the “new 1000 drachmas note illustration”, the design and illustrations for the “Misunderstood Monsters of the Greek Mythology” book and the FENA fashion stores Summer 2011 campaign and bronze prizes for the Seven spots 2011 illustrations and Beetroot’s own website. Kiitos Helsinki!


The Pireos St. Annexe of the Benaki Museum hosted more than one thousand guests who honored us with their presence at the opening of our exhibition: The Greek Monsters!
Peter Zec, the intellectual and creative head of red dot, joined us for the official opening of the exhibition while our beloved Pepper 96.6 FM provided wonderful music at the Museum’s atrium, under one thousand flying Stymphalian Birds who were released in the Athenian sky!
For our supporting events and the children’s programs watch this space!
And keep your eyes open for our great SECRET MONSTER PARTY in Athens’ most Fresh venue!

The Greek Monsters are here…
…waiting for you!

The Greek Monster Exhibition
Benaki Museum – Pireos St. Annexe
27/4 – 29/7/2012
Wednesday, Thursday, Sunday: 10:00 – 18:00
Friday, Saturday: 10:00 – 22:00

red dot's Prof. Dr. Peter Zec.

Lydia Papaioannou

Afroditi Panagiotakou along with Karkho


Irine Geroulanou and Angeliki Antonopoulou

Despina Geroulanou

Morpho Papanikoloaou

Demetrios Fakinos






Beetroot enters the 4th Dimension!

For the fourth time in a row, Beetroot won the MEGA EBGE, the ultimate national distinction in communication design for its work in 2011. We would like to thank all our clients, our collaborators and you – our friends – for your wonderful support!

Photobiennale catalogue, client: Thessaloniki Museum of Photography, category: Artistic catalogue
Little robot, client:Private, category: Invitation/flyer/wishing card
Plagios, client: Biblia Chora Winery, category: Alcoholic drinks packaging, category: Self-promotional website

Photobiennale catalogue, client: Thessaloniki Museum of Photography, category: Book cover
Thessaloniki 2014, client: Thessaloniki 2014 European Youth Capital, category: Logo
Thessalonistas posters, client: Thessalonistas, category: Poster
Fena 2011, client: Fena, category: Advertisment
Alterra Frozen Salads, client: Alterra, category: Food and Beverages Packaging
The Greek Monsters Exhibition – Berlin, client: red dot awards, category: Miscellaneous
Epsilon Health Illustration, client: Epsilon Health, category: Miscellaneous illustration
Seven Spots World, client: Seven Group, category: Miscellaneous illustration
Reworks 2012 promo videos, client: Reworks festival, category: Animation/Motion graphics
Mr.TiTros, client: LIDL, category: Digital miscellaneous

Beetroot would also like to give a special “thanks” to Kostas Kaparos and Haris Martis for being important parts and really good team mates during the creative process of some of these awarded projects.


Beetroot Design Group and Benaki Museum, the largest independent museum in Greece, proudly present Beetroot’s acclaimed exhibition: “The Greek Monsters” for the first time in their home country, Greece!

The Greek Monsters exhibition was created to celebrate Beetroot’s “consistently brilliant level” in design that won its prestigious distinction: the red-dot Communication Design Award as the Agency of the Year 2011.

As part of its reputable support to New Greek Excellence, Benaki Museum will be hosting the “Monsters” at the Pireos St. Annexe from the 26th of April to June 2012.

The “Greek Monsters” exhibition is consisted of installations, sculptures, idols, stencil graffiti (resembling a contemporary frieze) and also “invisible” monsters that can be perceived only with the use of audio –visual technology. All exhibits are inspired by the vivid ancient Greek mythology and are designed in a neo-black-figure style specially developed by Beetroot. Each exhibit is also accompanied by an exhibition tag that instead of facts and information on its make and history, presents an original poem on the philosophy or practice it stands for.

With the Greek Monsters, Beetroot aims to respond –not without a sense of humor– to the current ill socio-economical image of modern Greece as this is largely presented in the media around the globe, while presenting key philosophical stands and practices in design. The Greek Monsters are used with their dual meaning both as perpetrators and victims, and ultimately as contemporary symbols against racism, generalization and exclusion.

In a time where Greece is arguably Europe’s new “Monster”, Beetroot accepts this “label” but only to reverse (or even add to) its meaning: Beetroot’s Greek Monsters aim at re-inventing and re-introducing a Greek creative identity that is both timeless and global.

Be(a)ware of “The Greek Monsters”!


Monsters, Greece in the 60’s, Chess, Rainy Days, Caged Brains, Meaty Cows, Liquid faeries, V-Man, Errors, Happy Kids, Glowing Robots, Vice VS Versa, Cogwheels, Clouds, Neon Lights, Outlines, More Monsters, Traffic Jams, Dentist Chairs, Chickens-on-Trees-on-Castles, Water Cans, Splashes and Hammers, Photos-Every-Two-Years …and you!
Beetroot’s site is now packed with sweet memories from our latest projects – so go get a Taste at or squeeze some Fresh’n’Wild Summer beetjuice!

Mr Volunteer

In continuation to the “legacy” of “Mr. European” that has begun with the fully illustrated book “Mr. European and his fellowship”, in this new book, in a text by Nikos Nifoudis, we follow his relationship with a new character: “Mr. Volunteer” and through this, the history and the philosophy of volunteering.
You are welcome to attend the book’s first presentation this Friday the 16th at 19:00 at the Cultural Center of the municipality of Panorama.

Free Thessaloniki Installation

The “Made in Thessaloniki” project takes place in Thessaloniki this week. Multiple events and exhibitions are organized throughout the city. Beetroot’s submission in the exhibition called “Free Thessaloniki” is focused on one of the city’s major problems. Open until 8/3/2012 the Macedonian Museum of Modern Art.

I was
walking home
breathing the sea
smelling the spring
feeling free
gazing at the horizon
listening to you

Traffic does not
only cause delay

“Wrong” Ending!

“Wrong” Ending!

Contrary to the culture of rewarding the expected, the predictable, the right, Beetroot, with its new exhibition, presents the power and the “right to make errors” – perhaps the most important step in every human creative process – as only an error is proof of our kind’s determination to feel, understand and succeed, to make it right…
…until the next error.

On Saturday March 3, 2012, at 19:00, Beetroot and gallery invite you to a private view + party for the completion of Beetroot’s exhibition “The Error”.

We will be delighted if you honor us with your presence!

Beetroot & gallery

Facebook event.


Beetroot has been listed as one of the 10 World-class design firms by the American HOW Magazine! In this March 2012 issue How focuses on international design and spotlights design firms and other creatives from around the world.