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Beetroot at Novum magazine

Beetroot is featured in the current issue (3/12) of  novum magazine. Novum world of graphic design is a München based monthly magazine featuring the best in contemporary graphic design, illustration, photo design, the new media, corporate design, advertising and typography.


In a time of turmoil and heavy opposition to the current socio-political situation, our exhibition “The Error” seems more “right” than ever. Although we were planning to celebrate with you the creative power of the error in a specially designed party, we decided to postpone it, as an acknowledgement to the sorrow of the people who experienced the recent catastrophic acts of violence in Athens and let our works speak for us.

Our exhibition will remain open until the 3rd of March from Wednesday to Friday from 14:00 – 20:00 and on Saturdays from 12:00 – 16:00.


Beetroot on TV

Beetroot was one of the stories of yesterday’s tv-show on SkaiTV. Here is the full video (20:00-32:10).

“The Error” by Beetroot! Thank you!

There were too many errors (and people)!

Last Saturday, more than three hundred of you honored us we your presence to the smashing opening of our first (design-free) art exhibition:

“The Error” by Beetroot! Thank you!

For those of you who did not make it (or who did not manage to squeeze in) to the a.antonopoulou gallery last Saturday, and to all who wish to visit the exhibition again, let us remind you that the it will remain open until the 3rd of March from Wednesday to Friday from 14:00 to 20:00 and on Saturdays from 12:00 to 16:00.

For our new “The Error” event-happening, watch this space!

Again thanks for coming!


Beetroot teams up with GDA and gives a “Super Greece” lecture. Next Wednesday the 25th of January at the offices of the association (19 Myllerou str., Metaxourgio, Athens). The event starts at 19.30.

The Error by Beetroot

An error derives from an attempt, an experiment, a respect for the random and the unexpected. The error takes us by surprise, shocks and terrifies us.
The error hides in the beginning to attack in the end.
The error destroys a direction to create many.
Opposite to the culture of awarding the probable, the predictable, the “right”, Beetroot’s new and exciting exhibition demonstrates the power that lies in the “right to error”. The error is arguably the most important step in human progress, as only through error can we demonstrate our determination to feel, understand and make it…right…
….until the next error.
20, Aristofanous str.,  105 54   GR Athens, 
tel: +30 210 3214994  fax: +30 210 3214263

Exhibition Opening: Saturday 28 January 2012, 12:00 – 16:00
Exhibition Happening / Party: TBA
Exhibition Duration: 29 January – 3 March 2012
Exhibition Opening Hours: Wed – Fri 14:00 – 20:00 , Sat 12:00 – 16:00


© “Lathos 1” Beetroot 2011

© “Lathos 1” Beetroot 2011

Anna Mouglalis illustration

Fashion We Like commissioned Beetroot to create an illustration of Chanel’s model and actress Anna Mouglalis. Fashion We Like blog hosts interesting interviews and editorial features about fashion and the people behind it.


Beetroot is one of the 2011 “Influentials” for Lifo magazine. Image by beetroot, text by Yiannis Karlopoulos! Read the article here.

Thessaloniki at BHMAgazino

Α homage to the city of Thessaloniki inside the pages of today’s BHMAgazino.


by Beetroot

People rise

Their glance,high

From our city’s guts

Springs new oxygen



Beetroot designs the cover of this special BHMADECO issue about design and Thessaloniki.
Autumn in Thessaloniki. A rainy day “in conversation” with the (contemporary landmark) “Umbrellas” by George Zongolopoulos. People, color, design, creativity and optimism but also insecurity, distress and melancholy. The city as a framework for the extreme controversies of the present socioeconomic situation. Design as both an agent and a remedy.

The Right to Education 2011

The unchallenged mind is imprisoned in the cage of ignorance. Beetroot salutes The Right to Education with their new “poster for tomorrow” that will be exhibited in 31 countries all over the world and was selected amongst the 100 best submissions of the prestigious competition.


Beetroot designs the new cover of Athens Voice. The AV team celebrates the 8th birthday of the paper, presents the Optimism Manifest and shouts that there is also a positive side of Greece out there!

Στο σκοτάδι Στο φόβο Σηκώνω τη γροθιά μου Στο φως — In darkness In fear I raise my fist To the light

The “Misunderstood” Monsters of Greek Mythology


A new illustrated book by Mangel-Wurzel

Frightening, shocking, strange and unpredictable, the monsters of Greek Mythology are the antiheroes that have inspired authors such as Hesiod, Homer, Plato, Aristophanes, Shakespeare, Wilde and Gide, artists like, Rubens, Goya, Ingres and Picasso and have fascinated countless generations of readers and listeners all around the world.
Here, for the first time, the monsters of Greek Mythology get to tell their story!
The original myths are coupled by the monsters’ own version of their story, all in sharp and witty original verse by Anastasia Tentokali and appropriately translated for the english version by Fanis Skourtis. The brand new book by Mangel-Wurzel book is lavishly designed and illustrated in smart neo-black-figure style colors by Beetroot (red dot Design Agency of the year 2011).

Purchase online the Greek or the English version.

Designing the “thousand drachmas”

Beetroot designs for LIFO the “thousand drachmas” bank note.
Despite the nostalgia of our former currency, we realize –to alter the words of I. Montanelli- that the return to drachma would be nothing else but the gloomy epilogue of “a nation that never managed to become international”. In the design for our “thousand drachmas” we show key moments in our history, from the more iconic and stereotypical, to the events that leaded to our economic plunge, next to the keys of our new Mercedes sports car.

Lifo's article on the “thousand drachmas” bank note

Lifo's cover


red dot design 2011



Beetroot received the Stylus and launched \

Beetroot is honored with the highest distinction in the “red dot” communication design awards: 
Beetroot is the “red dot: agency of the year 2011”! Last Friday, October 7th, Beetroot Design Group received the Stylus at a special award ceremony at Konzerthaus Berlin. During the same event Beetroot launched at the Alte Munze Berlin the exhibition titled “The Greek Monsters”. The exhibition will stay open until the 17th of October and then will start a worldwide tour, stoping among others, at the cities of Basel, Singapore, Essen, Helsinki, etc. More photos, videos and information on

3 International Packaging Design Awards for Beetroot



Last night in New York beetroot got 2 Gold and 1 Silver Pentaward!

Yesterday during the 5th throphy awards ceremony at the Marriot Hotel in the exceptional setting of Times Square, Beetroot received 3 Pentawards. A Gold Pentaward 2011 in the category “Gourmet food” for the packaging series Trata on ice – by Konva, another Gold Pentaward in the category “Fine wines & champagne” for Blink sparkling wine and finally one Silver award for Kalathaki Lemnos in the category “Food dairy products”.

Be(a)ware of the Greek Monsters.

Beetroot design group presents “the Greek Monsters”
Alte Münze Berlin
8-16 Oct 2011

Beetroot design group
red dot: agency of the year 2011

BHMAgazino on Beetroot

Did you read the news today? BHMAgazino, the magazine that comes with ToVima newspaper every Sunday, hosts a full spread article on beetroot design group! Group’s super happy photo by Aimilia Panagiotou.