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Beetroot at KAK magazine!

Beetroot’s work is presented amongst other great projects on a special issue of the Russian KAK magazine about European design. Спасибо KAK magazine!

PhotoBiennale—Sites interactive table (video)

“Photobiennale – Sites”, a retrospective presentation of the Photobiennale Topos festival, consisted of 2330 works, by 266 photographers from 36 countries.
This gesture responsive system is an interpretation of the massive amount of works, grouped on an intelligent grid system, which in turn makes the visual contact with each work more feasible and attractive to any visitor.
The system is installed at the entrance of the Museum of Photography of Thessaloniki, thus challenging the visitors to explore by moving a fancy physical element(bright green wooden frame) across a table with the names of 63 photographers and presentations on it. When the visitors point at a specific presentation with the frame, a webcam installed at the top of the table, targets the position of the frame and the Processing-Max/MSP/Jitter based software begins the slideshow of the selected presentation, projected in front of the table. The software also synthesizes sounds whose parameters are associated with the gestures that the visitors make in order to make a selection, immersing them in the act.
The structure being part of the “Photobiennale – Sites” and Museum of Photography of Thessaloniki visual identity, consists of elements of it such as the frame, the typography and the aesthetics in general.

DesignGR promo video

Beetroot creates a new promo video for DesignGR. DesignGreece is an initiative by HEPO – The Hellenic Foreign Trade Boards in order to support the Greek industrial and communication design community.

It’s a boy!

This one is for the new born baby of Alexandra and Vagelis. Best wishes for their first son!

Thessalonistas – bike lanes

This next action by the Thessalonistas community is all about the bicycle lanes of the city. Poster designed by Beetroot.

Thessalonistas – Logo

Beetroot designs the new logo of the Thessaloniki based public action community Thessalonistas.
Their aspiration is to help in transforming the urban terrain yielding to a more humane, vital, colorful and more environmental city.
This kind of community is in need of a solid visual identity, simple and understandable by anyone.
The usage of the city’s main landmark, the White Tower, as the main figure for everything dealing with Thessaloniki, is an approach we wouldn’t normally consider; In the specific case of the “Thessalonistas”, due to the fact that the shape of the tower is easily recognizable as an indent by everyone, we’ve came with this logo which implies the illustration with the creative use of typography.

Horses are nice.

Listen to the MOOSIKS



Prepare, the Moosiks are already here! They are funny, noisy and
ready to help you spread the love around you. Listen to the great
 MOOSIKS versions of some favorite Xmas tunes or compose and record
 your own tune and then share it with the world. Moosiks is a brand new web application designed and developed by Beetroot. Soon mooziks will 
be able to sing on your iphone.


Beetroot salutes the new year with a brand new reel. Enjoy!

Less Waste More Rights Poster

The final selection for Fight Poverty design contest is over. Beetroot’s “I am a poster” entry has been selected amongst the 10 finalist projects in the category Graphic design by the Fight Poverty international jury. Beetroot 2nd entry “This is not yoga” has also been selected as one of the 2o notable graphic design projects. 





Only 6 out of 6,369 entries are selected as a Red Dot grand prix award

The trip to Essen Germany for the Red Dot awards ceremony was surprisingly pleasant for Beetroot. The announcement of the Red dot grand prix awards filled us with extraordinary amounts of happiness. It was only at the red dot gala that Professor Dr. Peter Zec announced the winners of the “red dot: grand prix”. Only six out of the total of 6,369 entries received the highest honorary award from the jurors. Beetroot’s poster “Romeo & Juliet” received this honor as one of the best works. Beetroot got 7 awards in total for the following projects: ROMEO & JULIET poster (Mangel—Wurzel), MUSEUM OF PHOTOGRAPHY THESSALONIKI Identity, 44TH DIMITRIA installations, KALATHAKI cheese packaging, NAKED KING wine packaging, THE SUPEREAL PHILIP TSIARAS catalogue, 2ndFLOOR website. The awarded projects were exhibited inside the red dot design museum.

The awarded project: ROMEO & JULIET poster

The “Romeo & Juliet” poster uses this technique to illustrate the theme of Shakespeare’s famous tragedy in a particularly vivid way. It takes the text of the tragedy, which is printed in a small font on the poster’s entire surface, and connects the names of the protagonists, wherever they appear in the text, with a red line. In total, the words Juliet appearing 180 times in the text, and Romeo appearing 308 times were linked with a total of 55,440 lines. Thus, the poster seems to be covered by a huge red “stain”, which only upon close examination reveals itself to be a fine network of lines. This self-initiated project illustrates the tragedy’s theme, a secret love story with a deadly ending, in an excitingly simple yet impressive manner. The deep red colour can be interpreted as a symbol of both the young lovers’ affection and the bloody ending.

How exactly does creativity work? And can the creative processes be controlled consciously? Even though a sufficient answer has not yet been found to this question, there are techniques to train and develop one’s creativity systematically. For his book “Creative Advertising”, Mario Pricken analysed thousands of different advertising campaigns in order to extract various thought patterns and strategies. Apart from classic exaggeration, comparison and change of perspective, Pricken identifies combining and connecting as potential methods of creating convincing messages.
(text from Red Dot catalog and official website)

The poster can be purchased at Mangel—


«PhotoBiennale- Sites» is a retrospective presentation of the Photobiennale Topos festival.
This exhibition discloses that the Place (Topos) of the PhotoBiennale 2010 was constituted by 2330 works-sites by 266 photographers from 36 countries.
The opening will take place tomorrow (Saturday, 4 December 2010,19:00) at the Photography Museum of Thessaloniki.
Beetroot is responsible for the visual identity of the project and the interactive installations.

A walking movie

Beetroot designs for the Cypriot participation at the Biennale Architectura 2010 in Venice. Visual identity, publications, website and a video that announces the participation. “Walking movie” was commissioned by the Cyprus Architects Association and it was curated by Christakis Chatzichristou (Assistant Professor,Department of Architecture,University of Cyprus). This full version video was never actually used because it was rejected by the curators. Finally only the pack-shot made it. We feel is good enough to share…


We are swelling with pride! Beetroot’s work for the ThMP (Thessaloniki Museum of Photography) received an In Book award and made it in one of the most prestigious international advertising and design competitions.
Just got the the brand new D&AD10: The Best Advertising and Design in the World publication and it feels great to see our work standing next to Coca-Cola and amongst all the beautiful work of the global Advertising and Design industry.


Greek mythology re-visited! Ancient Greek myths can always be triggers for creativity. Minotaur, Cerberus and Chimera are usually frightening and ugly creatures. That’s a “myth”. The truth is that all Greek ancient beasts were actually nice!… (Nice monsters illustrations: Ink on paper)

Beetroot at BHMAGAZINO

Today beetroot designs “the future” for BHMAGAZINO magazine. In this issue BHMAGAZINO celebrates it’s 10th anniversary and holds an article about the year 2020. Our visual comment tries to motivate people for two things. An eco-friendly a way of living and a less digital socialization. Photos by Aimilia Panagiotou. You can also check some light-drawing experiments that came up during the shooting.


Beetroot had a couple of ideas for the upcoming 51st Thessaloniki International Film Festival. Unfortunately for us, the client selected something else. We feel they are good enough to share…