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Worked hard—21042012

The Greek Monster Exhibition
Benaki Museum – Pireos St. Annexe
27/4 – 29/7/2012
Wednesday, Thursday, Sunday: 10:00 – 18:00
Friday, Saturday: 10:00 – 22:00


The Pireos St. Annexe of the Benaki Museum hosted more than one thousand guests who honored us with their presence at the opening of our exhibition: The Greek Monsters!
Peter Zec, the intellectual and creative head of red dot, joined us for the official opening of the exhibition while our beloved Pepper 96.6 FM provided wonderful music at the Museum’s atrium, under one thousand flying Stymphalian Birds who were released in the Athenian sky!
For our supporting events and the children’s programs watch this space!
And keep your eyes open for our great SECRET MONSTER PARTY in Athens’ most Fresh venue!

The Greek Monsters are here…
…waiting for you!

The Greek Monster Exhibition
Benaki Museum – Pireos St. Annexe
27/4 – 29/7/2012
Wednesday, Thursday, Sunday: 10:00 – 18:00
Friday, Saturday: 10:00 – 22:00

red dot's Prof. Dr. Peter Zec.

Lydia Papaioannou

Afroditi Panagiotakou along with Karkho


Irine Geroulanou and Angeliki Antonopoulou

Despina Geroulanou

Morpho Papanikoloaou

Demetrios Fakinos






Beetroot enters the 4th Dimension!

For the fourth time in a row, Beetroot won the MEGA EBGE, the ultimate national distinction in communication design for its work in 2011. We would like to thank all our clients, our collaborators and you – our friends – for your wonderful support!

Photobiennale catalogue, client: Thessaloniki Museum of Photography, category: Artistic catalogue
Little robot, client:Private, category: Invitation/flyer/wishing card
Plagios, client: Biblia Chora Winery, category: Alcoholic drinks packaging, category: Self-promotional website

Photobiennale catalogue, client: Thessaloniki Museum of Photography, category: Book cover
Thessaloniki 2014, client: Thessaloniki 2014 European Youth Capital, category: Logo
Thessalonistas posters, client: Thessalonistas, category: Poster
Fena 2011, client: Fena, category: Advertisment
Alterra Frozen Salads, client: Alterra, category: Food and Beverages Packaging
The Greek Monsters Exhibition – Berlin, client: red dot awards, category: Miscellaneous
Epsilon Health Illustration, client: Epsilon Health, category: Miscellaneous illustration
Seven Spots World, client: Seven Group, category: Miscellaneous illustration
Reworks 2012 promo videos, client: Reworks festival, category: Animation/Motion graphics
Mr.TiTros, client: LIDL, category: Digital miscellaneous

Beetroot would also like to give a special “thanks” to Kostas Kaparos and Haris Martis for being important parts and really good team mates during the creative process of some of these awarded projects.


Beetroot Design Group and Benaki Museum, the largest independent museum in Greece, proudly present Beetroot’s acclaimed exhibition: “The Greek Monsters” for the first time in their home country, Greece!

The Greek Monsters exhibition was created to celebrate Beetroot’s “consistently brilliant level” in design that won its prestigious distinction: the red-dot Communication Design Award as the Agency of the Year 2011.

As part of its reputable support to New Greek Excellence, Benaki Museum will be hosting the “Monsters” at the Pireos St. Annexe from the 26th of April to June 2012.

The “Greek Monsters” exhibition is consisted of installations, sculptures, idols, stencil graffiti (resembling a contemporary frieze) and also “invisible” monsters that can be perceived only with the use of audio –visual technology. All exhibits are inspired by the vivid ancient Greek mythology and are designed in a neo-black-figure style specially developed by Beetroot. Each exhibit is also accompanied by an exhibition tag that instead of facts and information on its make and history, presents an original poem on the philosophy or practice it stands for.

With the Greek Monsters, Beetroot aims to respond –not without a sense of humor– to the current ill socio-economical image of modern Greece as this is largely presented in the media around the globe, while presenting key philosophical stands and practices in design. The Greek Monsters are used with their dual meaning both as perpetrators and victims, and ultimately as contemporary symbols against racism, generalization and exclusion.

In a time where Greece is arguably Europe’s new “Monster”, Beetroot accepts this “label” but only to reverse (or even add to) its meaning: Beetroot’s Greek Monsters aim at re-inventing and re-introducing a Greek creative identity that is both timeless and global.

Be(a)ware of “The Greek Monsters”!


download Flash player


Monsters, Greece in the 60’s, Chess, Rainy Days, Caged Brains, Meaty Cows, Liquid faeries, V-Man, Errors, Happy Kids, Glowing Robots, Vice VS Versa, Cogwheels, Clouds, Neon Lights, Outlines, More Monsters, Traffic Jams, Dentist Chairs, Chickens-on-Trees-on-Castles, Water Cans, Splashes and Hammers, Photos-Every-Two-Years …and you!
Beetroot’s site is now packed with sweet memories from our latest projects – so go get a Taste at or squeeze some Fresh’n’Wild Summer beetjuice!

Mr Volunteer

In continuation to the “legacy” of “Mr. European” that has begun with the fully illustrated book “Mr. European and his fellowship”, in this new book, in a text by Nikos Nifoudis, we follow his relationship with a new character: “Mr. Volunteer” and through this, the history and the philosophy of volunteering.
You are welcome to attend the book’s first presentation this Friday the 16th at 19:00 at the Cultural Center of the municipality of Panorama.

Free Thessaloniki Installation

The “Made in Thessaloniki” project takes place in Thessaloniki this week. Multiple events and exhibitions are organized throughout the city. Beetroot’s submission in the exhibition called “Free Thessaloniki” is focused on one of the city’s major problems. Open until 8/3/2012 the Macedonian Museum of Modern Art.

I was
walking home
breathing the sea
smelling the spring
feeling free
gazing at the horizon
listening to you

Traffic does not
only cause delay

“Wrong” Ending!

“Wrong” Ending!

Contrary to the culture of rewarding the expected, the predictable, the right, Beetroot, with its new exhibition, presents the power and the “right to make errors” – perhaps the most important step in every human creative process – as only an error is proof of our kind’s determination to feel, understand and succeed, to make it right…
…until the next error.

On Saturday March 3, 2012, at 19:00, Beetroot and gallery invite you to a private view + party for the completion of Beetroot’s exhibition “The Error”.

We will be delighted if you honor us with your presence!

Beetroot & gallery

Facebook event.


Beetroot has been listed as one of the 10 World-class design firms by the American HOW Magazine! In this March 2012 issue How focuses on international design and spotlights design firms and other creatives from around the world.

Beetroot at Novum magazine

Beetroot is featured in the current issue (3/12) of  novum magazine. Novum world of graphic design is a München based monthly magazine featuring the best in contemporary graphic design, illustration, photo design, the new media, corporate design, advertising and typography.


In a time of turmoil and heavy opposition to the current socio-political situation, our exhibition “The Error” seems more “right” than ever. Although we were planning to celebrate with you the creative power of the error in a specially designed party, we decided to postpone it, as an acknowledgement to the sorrow of the people who experienced the recent catastrophic acts of violence in Athens and let our works speak for us.

Our exhibition will remain open until the 3rd of March from Wednesday to Friday from 14:00 – 20:00 and on Saturdays from 12:00 – 16:00.


Beetroot on TV

Beetroot was one of the stories of yesterday’s tv-show on SkaiTV. Here is the full video (20:00-32:10).

“The Error” by Beetroot! Thank you!

There were too many errors (and people)!

Last Saturday, more than three hundred of you honored us we your presence to the smashing opening of our first (design-free) art exhibition:

“The Error” by Beetroot! Thank you!

For those of you who did not make it (or who did not manage to squeeze in) to the a.antonopoulou gallery last Saturday, and to all who wish to visit the exhibition again, let us remind you that the it will remain open until the 3rd of March from Wednesday to Friday from 14:00 to 20:00 and on Saturdays from 12:00 to 16:00.

For our new “The Error” event-happening, watch this space!

Again thanks for coming!


Beetroot teams up with GDA and gives a “Super Greece” lecture. Next Wednesday the 25th of January at the offices of the association (19 Myllerou str., Metaxourgio, Athens). The event starts at 19.30.

The Error by Beetroot

An error derives from an attempt, an experiment, a respect for the random and the unexpected. The error takes us by surprise, shocks and terrifies us.
The error hides in the beginning to attack in the end.
The error destroys a direction to create many.
Opposite to the culture of awarding the probable, the predictable, the “right”, Beetroot’s new and exciting exhibition demonstrates the power that lies in the “right to error”. The error is arguably the most important step in human progress, as only through error can we demonstrate our determination to feel, understand and make it…right…
….until the next error.
20, Aristofanous str.,  105 54   GR Athens, 
tel: +30 210 3214994  fax: +30 210 3214263

Exhibition Opening: Saturday 28 January 2012, 12:00 – 16:00
Exhibition Happening / Party: TBA
Exhibition Duration: 29 January – 3 March 2012
Exhibition Opening Hours: Wed – Fri 14:00 – 20:00 , Sat 12:00 – 16:00


© “Lathos 1” Beetroot 2011

© “Lathos 1” Beetroot 2011

Anna Mouglalis illustration

Fashion We Like commissioned Beetroot to create an illustration of Chanel’s model and actress Anna Mouglalis. Fashion We Like blog hosts interesting interviews and editorial features about fashion and the people behind it.


Beetroot is one of the 2011 “Influentials” for Lifo magazine. Image by beetroot, text by Yiannis Karlopoulos! Read the article here.