Category Archives: Uncategorized

Thessaloniki at BHMAgazino

Α homage to the city of Thessaloniki inside the pages of today’s BHMAgazino.


by Beetroot

People rise

Their glance,high

From our city’s guts

Springs new oxygen



Beetroot designs the cover of this special BHMADECO issue about design and Thessaloniki.
Autumn in Thessaloniki. A rainy day “in conversation” with the (contemporary landmark) “Umbrellas” by George Zongolopoulos. People, color, design, creativity and optimism but also insecurity, distress and melancholy. The city as a framework for the extreme controversies of the present socioeconomic situation. Design as both an agent and a remedy.

The Right to Education 2011

The unchallenged mind is imprisoned in the cage of ignorance. Beetroot salutes The Right to Education with their new “poster for tomorrow” that will be exhibited in 31 countries all over the world and was selected amongst the 100 best submissions of the prestigious competition.

Sound Collage

06.Collage by knod

Two fotomontages by Nicola de Lekuona



Beetroot designs the new cover of Athens Voice. The AV team celebrates the 8th birthday of the paper, presents the Optimism Manifest and shouts that there is also a positive side of Greece out there!

Στο σκοτάδι Στο φόβο Σηκώνω τη γροθιά μου Στο φως — In darkness In fear I raise my fist To the light




Can’t see what they were at, all right
Dead cat in a top hat, wow
Sucking on the young man’s blood
Wishing he could come, yeah
Sucking on the soldier’s brain
Wishing it would be the same

Dead cat, dead rat
Can’t you see what they were at?
Fat cat in a top hat
Thinks he’s an aristocrat
Thinks he can kill and slaughter
Thinks he can shoot my daughter

Yeah right! oh yeah!
Oh right! yeeah!

Dead cats, dead rats
Think they’re an aristocrat
Crap, now that’s crap!

The Doors, Absolutely Live

The “Misunderstood” Monsters of Greek Mythology


A new illustrated book by Mangel-Wurzel

Frightening, shocking, strange and unpredictable, the monsters of Greek Mythology are the antiheroes that have inspired authors such as Hesiod, Homer, Plato, Aristophanes, Shakespeare, Wilde and Gide, artists like, Rubens, Goya, Ingres and Picasso and have fascinated countless generations of readers and listeners all around the world.
Here, for the first time, the monsters of Greek Mythology get to tell their story!
The original myths are coupled by the monsters’ own version of their story, all in sharp and witty original verse by Anastasia Tentokali and appropriately translated for the english version by Fanis Skourtis. The brand new book by Mangel-Wurzel book is lavishly designed and illustrated in smart neo-black-figure style colors by Beetroot (red dot Design Agency of the year 2011).

Purchase online the Greek or the English version.

no title for this

Designing the “thousand drachmas”

Beetroot designs for LIFO the “thousand drachmas” bank note.
Despite the nostalgia of our former currency, we realize –to alter the words of I. Montanelli- that the return to drachma would be nothing else but the gloomy epilogue of “a nation that never managed to become international”. In the design for our “thousand drachmas” we show key moments in our history, from the more iconic and stereotypical, to the events that leaded to our economic plunge, next to the keys of our new Mercedes sports car.

Lifo's article on the “thousand drachmas” bank note

Lifo's cover


red dot design 2011



Beetroot received the Stylus and launched \

Beetroot is honored with the highest distinction in the “red dot” communication design awards: 
Beetroot is the “red dot: agency of the year 2011”! Last Friday, October 7th, Beetroot Design Group received the Stylus at a special award ceremony at Konzerthaus Berlin. During the same event Beetroot launched at the Alte Munze Berlin the exhibition titled “The Greek Monsters”. The exhibition will stay open until the 17th of October and then will start a worldwide tour, stoping among others, at the cities of Basel, Singapore, Essen, Helsinki, etc. More photos, videos and information on

Sounds from Berlin!

The soundtrack of beetroot’s reel that presented at Konzerthaus Berlin during the red dot awards ceremony. Availiable for download too!

Reel Soundtrack by knod

3 International Packaging Design Awards for Beetroot



Last night in New York beetroot got 2 Gold and 1 Silver Pentaward!

Yesterday during the 5th throphy awards ceremony at the Marriot Hotel in the exceptional setting of Times Square, Beetroot received 3 Pentawards. A Gold Pentaward 2011 in the category “Gourmet food” for the packaging series Trata on ice – by Konva, another Gold Pentaward in the category “Fine wines & champagne” for Blink sparkling wine and finally one Silver award for Kalathaki Lemnos in the category “Food dairy products”.

Be(a)ware of the Greek Monsters.

Beetroot design group presents “the Greek Monsters”
Alte Münze Berlin
8-16 Oct 2011

Beetroot design group
red dot: agency of the year 2011

BHMAgazino on Beetroot

Did you read the news today? BHMAgazino, the magazine that comes with ToVima newspaper every Sunday, hosts a full spread article on beetroot design group! Group’s super happy photo by Aimilia Panagiotou.

The Greek Monsters

Be(a)ware of “The Greek Monsters”!

Beetroot’s brand new site goes world-wide

The world famous, straightline (japanese web design bookmarking site), decided to include beetroot’s brand new site in their shortlist!!

Red dot: Agency of the year 2011

Beetroot is honored with the highest distinction in the “red dot” communication design awards:
Beetroot is the “red dot: agency of the year 2011”!
We are all thrilled to have received this prestigious award for “showing (…) a consistently brilliant level (and for) creating some of the smartest designs that have been ever presented to the jury of the “red dot award: communication design”*.
Beetroot is flying to Berlin in the 7th of October for the award ceremony and the opening of our “red dot” winner’s exhibition/installation titled: “The Greek Monsters”.
“The Greek Monsters” is the most ambitious and challenging project Beetroot has ever produced both in content, design and… scale, so stay tuned through Facebook, twitter and our brand new website as more information will follow closer to the big day!
We would also like to thank all of you for your interest and support all these years and share our excitement for the award!
Be(a)ware of “The Greek Monsters”!

* Professor Dr. Peter Zec, initiator and CEO of red dot