Thessalonistas – Logo

Beetroot designs the new logo of the Thessaloniki based public action community Thessalonistas.
Their aspiration is to help in transforming the urban terrain yielding to a more humane, vital, colorful and more environmental city.
This kind of community is in need of a solid visual identity, simple and understandable by anyone.
The usage of the city’s main landmark, the White Tower, as the main figure for everything dealing with Thessaloniki, is an approach we wouldn’t normally consider; In the specific case of the “Thessalonistas”, due to the fact that the shape of the tower is easily recognizable as an indent by everyone, we’ve came with this logo which implies the illustration with the creative use of typography.

Horses are nice.