“Wrong” Ending!

“Wrong” Ending!

Contrary to the culture of rewarding the expected, the predictable, the right, Beetroot, with its new exhibition, presents the power and the “right to make errors” – perhaps the most important step in every human creative process – as only an error is proof of our kind’s determination to feel, understand and succeed, to make it right…
…until the next error.

On Saturday March 3, 2012, at 19:00, Beetroot and gallery invite you to a private view + party for the completion of Beetroot’s exhibition “The Error”.

We will be delighted if you honor us with your presence!

Beetroot & gallery

Facebook event.


Beetroot has been listed as one of the 10 World-class design firms by the American HOW Magazine! In this March 2012 issue How focuses on international design and spotlights design firms and other creatives from around the world.

Beetroot at Novum magazine

Beetroot is featured in the current issue (3/12) of  novum magazine. Novum world of graphic design is a München based monthly magazine featuring the best in contemporary graphic design, illustration, photo design, the new media, corporate design, advertising and typography.


In a time of turmoil and heavy opposition to the current socio-political situation, our exhibition “The Error” seems more “right” than ever. Although we were planning to celebrate with you the creative power of the error in a specially designed party, we decided to postpone it, as an acknowledgement to the sorrow of the people who experienced the recent catastrophic acts of violence in Athens and let our works speak for us.

Our exhibition will remain open until the 3rd of March from Wednesday to Friday from 14:00 – 20:00 and on Saturdays from 12:00 – 16:00.


Beetroot on TV

Beetroot was one of the stories of yesterday’s tv-show on SkaiTV. Here is the full video (20:00-32:10).

“The Error” by Beetroot! Thank you!

There were too many errors (and people)!

Last Saturday, more than three hundred of you honored us we your presence to the smashing opening of our first (design-free) art exhibition:

“The Error” by Beetroot! Thank you!

For those of you who did not make it (or who did not manage to squeeze in) to the a.antonopoulou gallery last Saturday, and to all who wish to visit the exhibition again, let us remind you that the it will remain open until the 3rd of March from Wednesday to Friday from 14:00 to 20:00 and on Saturdays from 12:00 to 16:00.

For our new “The Error” event-happening, watch this space!

Again thanks for coming!