Yearly Archives 2014

Narcissus – The First Selfie



As our means for communication become more and more visual, the need for creating, assimilating or holding up to a visual identity seems to grow exponentially. Among many others, the social media arguably provided the most attractive mirror to the modern Narcissi: a mirror that can be altered (by Narcissus) to show what the reflected person wants. We have reached a time where the “vain youth” can hold the reflecting pool in his hands and control his reflection, despite the fact that the result of his mythos is unaffected.

Beetroot created Narcissus – The First Selfie after the invitation of the Imago Mundi (Image of the World) global cultural project that aspires to foster openness, new horizons and the coexistence of expressive diversity. The collection, hosted by the Fondazione Benetton, is up to now comprising of approximately 2000 works of art collected since 2008 by Luciano Benetton and has no commercial aspirations and aspires to unite the diversities of the world in the name of a common artistic experience.

More at

Greek Monsters in Chicago


In Chicago, or “the city by the lake” a new monster appeared… It came from the lake Lerna in the Argolid, from a far away land called Greece. The offspring of Typhon and Echidna, Lernean Hydra,  a gigantic monster with nine heads -more or less- decided to go travelling to the other side of the globe and  took together a bunch of other friendly monsters from its little homeland. Lernean Hydra, whose heads when cut off, two grow in its place, stands as a reminder of persistence:

“Cutting is easier
Than growing…”

The NationalHellenicMuseum (333 South Halsted Street, Chicago) offered its fantastic building to host the up to now, biggest version of the Greek Monsters exhibition, since a brand new Greek monster was designed especially for the Chicago show! The grand opening took place last Friday and was visited by the wonderful people of Chicago.

The Greek Monsters liked Chicago that much, that they decided to stay until May 2015.
Thank you so much Chicago for the great time and …

Be(a)ware of the Greek Monsters!


























Our campaign for Thessalonikis’ Mayor— Yiannis Boutaris!


Now that the crazy election period is over, we would like to share with you the electoral campaign of the party Protovoulia and the mayor of Thessaloniki, Yianni Boutari. In this project we were given the opportunity to create a campaign that was “slightly” different from typical election campaigns! We want to thank Thessalonikis’ mayor and candidate for best mayor in the world ( for trusting us in this “daring” project.




































6 European Design Awards for 2014!



Surrounded by some of the most successful agencies in Europe, Beetroot attended a great ceremony at Cologne, Germany and received a total of 6 major European Design Awards (2 silver, 4 bronze and 2 finalist awards)!

The projects that won ED awards this year are: the brand implementation of the Cavafy archive, the annual year programs and illustrations for the educational program of the Onassis Cultural Center, the identity of the Presidency of the Council of the European Union, and last but not least our business cards portraying the creative and crazy people that form our team.

We want to thank our fantastic clients and share our excitement with all of you who support our work!

Find out more here:

There be Dragons in NY!

The Greek Monsters exhibition opens in Manhattan!
In a typically joyous and upbeat mood, the Cyclops, the Minotaur and more than twenty monsters from the Greek mythology, welcomed their first guests at the opening of “The Greek Monsters” exhibition at the Olympic Atrium of the Onassis Cultural Center in Manhattan, NYC.


Joining Beetroots’ beloved monsters, a new monster that was created especially for the occasion was unveiled: The dragon “Ladon”, the fearless guardian of the golden apples of the garden of the Hesperides was presented as a symbol of the human need to “advance” beyond ones’ secure past.

The exhibition is presented in collaboration with the Onassis Cultural Center at the Olympic Atrium (645 5th Ave New York) until July. Don’t forget to check out The Little Monsters program that is available for children of all ages.
For more information click here:

Ladon the NY monster!

Ladon the NY monster!















EBGE Awards 2014 – Beetroot wins 9 distinctions!

Source: Photos by: Manolis Tsafos

Photo by: Manolis Tsafos

Another year of EBGE (Greek Graphic Design and Illustration Awards) came to an end with our team receiving a total of 9 distinctions (two awards and 7 merits)!!!
The signage for the mall Mediterranean Cosmos, the advertisements for the building materials Metaxiotis, the illustrations for the educational program of the Onassis Cultural Center, the brand identity for the cafe Stories, our work for ekies all senses resort, the cover of the German magazine NOVUM were a few of our projects that were awarded at the great night of the EBGE 2014 awards.

We want to thank our customers for their support and all of our partners and friends who believe in our work.

Congratulations to all of you!


Awarded Projects:
Corporate Identity Stories Taste & Tell (
Ekies escapism brochure (
Advertisement Metaxiotis (
Beetroot Business Cards (
Think Feel Poster (
Mediterranean Cosmos Signage (
Environmental graphics Ekies Stories (
Cover for Novum magazine (
Educational Program Illustrations for OCC ( is updated!

The moment you have all been waiting for, has arrived!

It has almost been two years since we last updated our website but they were definitely two years of hard work and effort, which is finally online for you to discover!


Old collaborations but also new ones were formed throughout these two years. Projects such as the Greek Presidency of the European Council, the famous instant cold coffee: Frappé, the launching campaign of our beloved Onassis Cultural Center (a.k.a Stegi) but also every promotional material for the events held at Stegi, the archive of the poet C.P. Cavafy, google action figures for google developers, stories about home baked cookies but also self initiated projects such as eros (love) as seen through the eyes of our creative team…

The aforementioned are just some of the projects we’ve been working on for the past two years so we invite you to go online and check the rest of our work!

Beetroot is happy and the beet goes on…


More Light!!



A human heart. Veins forming an inscription: «Mehr licht».

Faust’s cry marks the human part that, more than any other, is connected to love.

As part of its flourishing collaboration with the Onassis Cultural Centre, Beetroot created the visual identity for one of the most anticipated performances of this season!

“A personal delving into the darkness of human Desire”

Using as a starting point this comment by the director of the new production of “Faust”, Michail Marmarinos, we created a key visual in which desire mutates the hero’s most vital organ.
Faust’s “heart” symbolises the unique condition of the human being who despite having virtually everything keeps craving for more and through a twisted “Darwinian” point of view mutates to succeed.