“Edgar Alan Poe’s Alone” (2012) by Beetroot

Poe’s Letters
Luminous Entities
Avoiding
Abandoning
Alone
Context transforms
Distance becomes a Frail relation
Solitude

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“Edgar Alan Poe’s Alone” (2012) is Beetroot’s latest endeavor in developing new visual systems by transforming form and context.

To illustrate further the feeling of desolation and loneliness a system is made where each particle repels all others.
Letters become living entities.
The simulation finally settles when each one has maximum distance from the others within a confined space.
Words are connected together via a transparent web so that some degree of readability remains.
The poem’s structure is destroyed by it’s context.

Our new limited edition print after the homonymous 1875 poem (High resolution archival inject print on Smooth Cotton High White, 100% Cotton 315 gsm paper) will be available for a limited time through Mangel-Wurzel.com.

We were unsure, uncertain, and SO EXCITED about this work
But this kind of work needed two to tango… And –boy– did the Onassis Cultural Centre tangoed with us!

So without further ado we proudly announce that,
for the Weeping stone giants, flower-born polyhedra, birds with skymirrors, cryptic sound clusters, deconstructed + humorous forms and all of the illustration series we created as part of the 2012-2013 visual identity of the Onassis Cultural Centre,

Beetroot WON the D&AD Professional in book Award 2013 in the category Crafts for Design and Illustration for Design!!!

We would like to thank our good friends at the Onassis Cultural Centre for their support and trust  and for letting us push this project as much as we did because –let’s face it– we really went bogus on this one…
…And we’ve got a D&AD to prove it!
A big thanks to our friends and fans, for the support…this is for you too!

Beetroot is happy – Beetroot is creating – Beetroot is next

These are the champions of mankind.

Before
after
and in the process.

Ordinary
and brilliant

Tides & Floors (T&F) is the new web platform by Beetroot for presenting talented professionals from every discipline, through premium photography, video and text, focusing on their personality and the fine details that make them so special.
See more at www.tidesandfloors.com

Takis Spyridakis, Actor

Aggeliki Trobouki, dancer

T&F backstage

Aggeliki Trobouki, dancer

We are thrilled to announce that our exhibition “The Greek Monsters” at the Macedonian Museum of Contemporary Art as well as our educational program “The Little Monsters” get extended until the 31st of January so you can all have a chance to get more in touch with your “monstrous” side!

Beetroot fights inequality in the workplace by focusing on the irrepressible connection between women and men and on the thousands of women who are not allowed to keep their jobs because they wish to give birth to a new human being.

Beetroot proudly shouts to the whole world to join the cause by presenting its two submissions to the “Posters for Tomorrow” international competition that both won a place amongst this year’s winners and will be exhibited in more than forty cities across the globe!

Equal communicating vessels

Does it matter?

Gender Equality Now! Paris

Gender Equality Now! Guadalajara

Gender Equality Now! Caracas

Beetroot is taking care of business: Beetroot represents Greece at the European Business Awards 2012/13!
Beetroot competed with the most successful Greek companies in order to represent Greece in the European Business Awards 2012/13 competition. The judges said that they were very impressed by us (thank you!) and on the 1st of November 2012 we were officially selected as one of the 14 National Champions for Greece! Beetroot is the only creative office among Greece’s best and some of Europe’s most dynamic businesses including travel, food, and telecommunication colossi! The judges have selected us amongst businesses and organizations with a combined turnover greater of over €1 trillion Euros across 28 EU countries. Together these businesses employ over 2.7 million people across the continent, from which thirteen people are designing in Beetroot!
As we enter the 3rd phase of the competition for an esteemed Ruban d’Honneur, we are thrilled to represent Greece in what is the most important acclaim for a successful company in Europe!
We would like to thank you, our clients, collaborators and friends for your love and support. With your help we managed to achieve something great: We proved that working in a creative team is “serious business” and that our work, design, can proudly stand next to any other production.
Greece has sea, sun, olive oil…
…and design!

The Macedonian Museum of Contemporary Art was PACKED with the wonderful people who came to see our exhibition coming home:
The Greek Monsters!

A brand new setup and a brand new monster.
Guests enter through the dark Stymphalian Birds entrance.
In the bright space that follows the Greek Monsters are all there, anticipating to tell their part of (their) story…
Our Minotaur, Asterion awaits his guests in the Atrium -quite appropriately- under the stars.
Our brand new monster made especially for the city of Thessaloniki is unveiled: The gorgona “Thessaloniki” that for us represents Logic.
Everybody is smiling, laughing, talking, playing, joking, drinking, sharing thoughts, discussing, thinking of new staff…
Quite a feat in such troubled times.
The Monsters party goes on until very very (VERY) late.
What a thrilling night!

The Greek Monsters are happy!
Beetroot is happy!

Thank you!

The Greek Monsters by Beetroot
Macedonian Museum of Contemporary Art
Thessaloniki
Opening 8/11/2012, 20:00

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We could be telling you once more about this exhibition we designed as part of our winning of the Agency of the Year red dot communication award για το 2011.
We could be telling you once more about the enormous success of our exhibition in all the cities it has been put on from Berlin to Athens.
We could be telling you about the hundreds of kids who joined our Little Monsters educational program.
We could even be telling you about the thousands “Stymphalian Birds” we let fly from the Benaki Museum atrium in the biggest opening party ever.

We could be telling you many things…
But we won’t.

We will only tell you this:
At last, the Monsters are coming to their base!

The Greek Monsters Exhibition @ Macedonian Museum of Contemporary Art – Thessaloniki!
Opening 8/11/2011, 8pm

Be(a)ware of the Greek Monsters.

The truth is that we prefer designing to talking but this is one of those occasions where the one brings the other! Our TEDxAcademy 2012: The Journey presentation was the reason why we put together our notorious “Decalogue in Eleven Steps”: Enjoy

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1
Having a vision is to know how to set a destination and a journey free of any conditions.
Visions are different to dreams. Dreams are all about intentions, while visions include
the process for achieving them. Thinking your visions in detail and making them clear
in your mind, enhances your ability to distinguish people, mediums and projects
than can help you to achieve them.

2
Roots are important but human beings are not plants. We travel, experience and change.
You may want to grow independent of your past. Every time you begin a new creative journey,
your travel bag should be empty in order to hold everything you might need whether it comes
from your past or not. An Ayn Rand’s character says somewhere:
“I stand at the end of no tradition. I may, perhaps, stand at the beginning of one.”

3
Concentrate on the question, read the manual, pay attention to the expressions,
the phrasing and the style. Don’t hesitate to respond. Good communication is based
on paying attention to details and respecting the conversation’s pace.

4
Everybody has problems and most of them even think that theirs are more important than yours.
Recounting your difficulties won’t help you overcome them. Every time you manage to handle
trouble with calmness, you fortify yourself against the anxiety of a new crisis.

5
Every system, method, tool that doesn’t work provides a fantastic opportunity for repairing,
replacement or space for a completely new way of thinking and ultimately for creativity and growth.
Obviously our world is a land of opportunities.

6
Errors are neither bad nor –of course- good but rather part of the process to any outcome.
The error suggests the trial, the experiment, the acceptance and the respect of anything
random and unexpected. The error destroys a path to give birth to many.

7
Stop, wait, rest. The pause is a necessary moment of stillness. It may have no past but it has a future.
It is a moment of calmness, tranquility and concentration but at the same time a nucleus ready
to unleash vast amounts of energy to all directions. The pause is not mind-numbing; it is a bomb about to explode.

8
Collaborations are hard, tiresome, slow, creative, productive and prolific.

9
Taboos, prejudices, dogmas, commitments and phobias distract you from coming out with solutions,
understanding others and setting up your mind according only to your course of action and goal.
You will change many times in the creation of your vision, and this is all very natural.

10
Rewards come in many types: the joy in the creative process, the opportunity to experiment,
the fulfillment of sharing and even the financial profit. Clearly there is no reason for sourcing
your energy without any reward.

11
Every completed work is like small death to its creator. A work has a very small life as it is made
to be used and consumed. In that sense, it is easy to “die” with your work. Concentrate in the discovery
of a creative process that makes you happy and the outcome will always occur.

http://www.tedxacademy.com/
http://www.tedxacademy.com/tedxacademy-2012/about

Beetroot returns the “red dot agency of the year 2011” stylus as “red dot, best of the best” winner of 2012!

After a very exciting and prolific year, Beetroot is thrilled to return the red dot agency of the year stylus while winning a number of fresh 2012 red dot distinctions including: red dots for our design of “Plagios Wine”, “FENA Fashion Stores” Illustrations, our personal website “www.beetroot.gr” and our most recent work: “35 years of Benaki Museum Shop” posters.

On top of all that our illustrations for our self-published book “The Misunderstood Monsters of Greek Mythology” won a best of the best red dot communication design award as the best entry in its category!

We would like share those awards all of our clients, supporters and friends for their trust in our work and promise that we will never-ever stop doing what we love most under any circumstances: design, design design!

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The little monsters educational program
is on every Sunday at the Benaki Museum – Pireos St. Annex
Book your place by phone: +30 2103453111 (4)
Booking Times: Wednesday, Thursday & Sunday 10:00-18:00
and Friday & Saturday 10:00-22:00

First Little Monsters Team: 10.30 – 12.00
Second Little Monsters Team: 12.30 – 14.00
Admission: 5 Euros