“Greece: the richest place in the world” campaign


“Greece: the richest place in the world”
by Beetroot

…as long as we can get rid of some “setbacks”!

The wonderful beaches, unique products, exquisite services and the hospitality, Greece is known for, should never be compromised by “setbacks”.

Beetroot created a series of videos, commissioned by the Greek Ministry of Culture and the Greek National Tourism Organization about the simple, everyday things that can really make a difference in Greek tourism growth.

ALL_3_future_stories

cat

pelecan

tourist

donkey

girl

sun

Poster

Comments 3

  1. Greek abroad wrote:

    Hey guys I love your graphics and I love the sounds in fact you have all the elements of what should be a great spot (although you are missing the Greek priest symbol, I would have imagined a great cartoon for that).

    HOWEVER the whole thing together sort of falls flat with a confused message to a confused audience. Maybe its just one of those spots that grows on you and maybe the other 3 spots make up what the first one is missing but for all your hard work this first spot will split opinions like Vegemite and what you want for these kind of campaigns is the audience to mostly be on your side… please please please re-look at the other 3 clips BEFORE you release them and get some focus groups of MIXED audience with limited bias to your work to see them and comment before you finalise them… I wish you all the best and good luck in winning this battle…

    Posted 09 Jul 2013 at 12.26
  2. Dimitris wrote:

    Great article! Reminded me of this video about Crete http://travelmint.gr/%CE%BA%CF%81%CE%AE%CF%84%CE%B7/%CE%BA%CF%81%CE%AE%CF%84%CE%B7-%CE%B4%CE%B5%CE%AF%CF%84%CE%B5-%CE%BA%CE%B1%CE%B9-%CE%BC%CF%8C%CE%BD%CE%BF%CE%B9-%CF%83%CE%B1%CF%82-video/%CF%84%CE%B1%CE%BE%CE%AF%CE%B4%CE%B9

    Posted 05 Sep 2013 at 1.32
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