EROS by Beetroot

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Your intentions transform you into a hero. You want to meet, to participate, to conquer. Your craving gives birth to a source of stamina you did not know that you possess. As pleasure floods your body, life becomes beautiful, fresh and worthy of your effort. You are not alone. You two, or more, become one. You become more.

Beetroot Design Group invites you to “eros”, its latest, exciting exhibition that celebrates the most basic reason that brings human together: sexual attraction and ultimately making love!

In the unforgiving routine of everyday life where human relationships are challenged, being sexually attracted to other human beings as well as desiring to make love just for the pleasure it brings, is presented through the eyes of Beetroot, as an independent and honest human practice that is important for our personal psychological balance.

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a.antonopoulou.art

Aristofanous str., 105 54 GR Athens, tel: +30 210 32 14994, fax: +30 210 3214263
Exhibition Opening: Saturday, December 14th (11.00- 18.00 )
Exhibition Duration: December 14th 2013 – January 18th 2014
Visiting Hours: Wed – Fri 14:00 – 20:00, Sat.12:00 – 16:00

 

Design Panorama 2013

It’s been a really exciting experience for beetroot presenting “The collective mind” at the Greek design panorama. One more time we had the chance to meet, learn and share. We are looking forward for the next new design conference, since the 10th design panorama 2013 was the last to occur.

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GR2014EU

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Beetroot was commissioned to design the “Hellenic Presidency of the Council of the European Union” logo.
A sailboat in full sail is formed from the initials of the European Union (e.u.). The means by which the ancient peoples managed to contact and connect with each other, reminds us of the beginnings of the European people’s union as well as the fact that the present-day European citizens are sailing together towards a common future.
This symbol of transition and exploration is presented here as an allegory of the communication between European people and the need for a harmonious and productive cohabitation and collaboration, within certain space, in a shared journey to growth.

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Beetroot Devs

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Application, Game, Tool. Every software code contains the skill, talent and dreams of its makers. Beetroot’s design for the Google Developer Festival Thessaloniki identity, focus on the unsung code poets who spend most of their lives behind a computer screen, to make ours better. The 1st Google DevFest Thessaloniki begins tomorrow at TIF-HELEXPO!


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Think Feel

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A brain containing a phosphorescent heart (only visible in darkness): Beetroot celebrates mankind’s ability to create, as the result of the productive relationship between rational thinking and impulsiveness, wisdom and experimentation, technique and art, the  objective and the subjective.
The generation of culture emerges as the culmination of the eternal clash of science and instinct – man’s need to “understand” against the sense of his own mortality.

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“Think Feel” was originally created as a cover illustration for the prestigious international design magazine novum and is now available as numbered limited edition silkscreen print.
(In collaboration with Tind Silkscreen http://www.tind.gr).
Get yours from Mangel-Wurzel.

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European Business Awards

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We’re in business!

Beetroot competed with the best businesses in Greece and has been selected as a National Champion representing our country at the 2013/14 European Business Awards!

Beetroot is the only communication design agency competing at the European Business Awards ever. We don’t know if we are going to win –we are competing with colossal companies across the continent– but being selected to represent our country is a great honor and proves that Greek design is an important national asset. We would like to dedicate this achievement to all of our fellow designers in Greece who produce outstanding work – this is for you too!

We would finally like to thank our clients who allowed us to grow into a successful Greek based company as well as you, our supporters and friends!

Thank you!

“Greece: the richest place in the world” campaign


“Greece: the richest place in the world”
by Beetroot

…as long as we can get rid of some “setbacks”!

The wonderful beaches, unique products, exquisite services and the hospitality, Greece is known for, should never be compromised by “setbacks”.

Beetroot created a series of videos, commissioned by the Greek Ministry of Culture and the Greek National Tourism Organization about the simple, everyday things that can really make a difference in Greek tourism growth.

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pelecan

tourist

donkey

girl

sun

Poster

Beetroot: Oil’s Well!

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We are very happy to announce that our ”A couple of drops” Extra Virgin Olive oil packaging won a merit at The Dieline Package Design Awards 2013!

According to Yo Santosa (judge & founder of Ferro Concrete): ”(Our packaging) is a fun, playful design that makes me happy to use olive oil. It’s a delightful way to make the kitchen a more inviting place. I admire its clever use of materials. It’s a smart creative solution that’s cute to boot.”

 

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www.acoupleofdrops.gr
www.facebook.com/acoupleofdrops
www.acoupleofdrops.tumblr.com
www.twitter.com/acoupleofdrops

 

 

Web developer

WORK FOR

BEETROOT!

Beetroot is looking for a web developer who specializes in HTML, CSS, JQuery, JavaScript and PHP, loves interactive design, cares about the user’s experience and wishes to be a part of our creative team.

Please send your CV and portfolio here.

PAOK FC new logo by Beetroot

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The «Double-Headed Eagle of the North» is one of the most recognized and celebrated emblems in Greece and worldwide, as for more than eighty years it inspires the athletes and supporters of the Pan-Thessalonian Athletic Club of Constantinopolitans (P.A.O.K.) while also being a strong reminder of the historic sport club’s deep roots.

Beetroot redesigned the classic emblem with enthusiasm but also with respect to its rich past so that it can reflect the contemporary status of the football club as well as the determination with witch it will “play ball” in the years to come.

The feathers and eyes were redesigned in a dynamic style so that the eagle, together with the characteristic black and white striped crest, forms the team’s heart – a reference to the fans that support the team all these years.

The team initials’ typography become a strong visual element that may even stand on its own as the edgy, austere and contemporary letterforms are crowned by the date of the club’s establishment in a timeless manner.


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New emblem design details

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OLD vs NEW

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Logo and Visual ID elements

Logo and Visual ID elements

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PAOKfc logo, Flat version

PAOKfc logo, Flat version

EUROPEAN DESIGN AWARDS 2013 – BELGRADE

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8 DISTINCTIONS      FOR BEETROOT!

We are proud to announce that last Saturday, at the iconic Yugoslav Drama Theatre, Beetroot won six awards and two finalist distinctions at the 2013 European Design Awards, making us the team with the most wins this year!

Our awarded work includes the flyers and illustrations we created for the Onassis Cultural Centre, our 35 years celebratory Benaki Museum Shop posters, our new designs for the fabulous EKIES resort, the logo and design implementation for the London based Greek foods deli “The Life Godess” and of course THE GREEK MONSTERS exhibition – now showing in Belgrade as a pivotal event of the Belgrade Design Week!

Beetroot је срећан!

Onassis Cultural Centre Flyers - Season 2012-2013

Silver ED-award for Onassis Cultural Centre Flyers – Category: Cards and Flyers

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Silver EDaward for Ekies "Local Myths and Fables" illustrations

Silver ED-award for Ekies “Local Myths and Fables” illustrations – Category: Corporate Illustrations

Silver EDaward for Ekies "Local Myths and Fables" illustrations

Silver ED-award for Ekies “Local Myths and Fables” illustrations – Category: Corporate Illustrations

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Silver ED-award for "35 years of Benaki Museum Shop" Posters

Silver ED-award for “35 years of Benaki Museum Shop” Posters – Category: Poster Series

Silver ED-award for "35 years of Benaki Museum Shop" Posters

Silver ED-award for “35 years of Benaki Museum Shop” Posters – Category: Poster Series

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Bronze ED-award for "The Life Goddess" logo - Category: Brand Logo category

Bronze ED-award for “The Life Goddess” logo – Category: Brand Logo category

Bronze ED-award for "The Life Goddess" logo - Category: Brand Logo category

Bronze ED-award for “The Life Goddess” logo – Category: Brand Logo category

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Bronze ED-award for Museum of Byzantine Culture Signage System - Category: Signage and Displays

Bronze ED-award for Museum of Byzantine Culture Signage System – Category: Signage and Displays
Bronze ED-award for Museum of Byzantine Culture Signage System - Category: Signage and Displays

Bronze ED-award for Museum of Byzantine Culture Signage System – Category: Signage and Displays

Bronze ED-award for Museum of Byzantine Culture Signage System - Category: Signage and Displays

Bronze ED-award for Museum of Byzantine Culture Signage System – Category: Signage and Displays

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Bronze ED- award for "The Greek Monsters" Exhibition - Category:  Self-Initiated Projects

Bronze ED- award for “The Greek Monsters” Exhibition – Category: Self-Initiated Projects

Bronze ED- award for "The Greek Monsters" Exhibition - Category:  Self-Initiated Projects

Bronze ED- award for “The Greek Monsters” Exhibition – Category: Self-Initiated Projects

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ED-awards Finalist Distinction for "The Life Goddess" visual identity - Category: Brand Implementation

ED-awards Finalist Distinction for “The Life Goddess” visual identity – Category: Brand Implementation

ED-awards Finalist Distinction for "The Life Goddess" visual identity - Category: Brand Implementation

ED-awards Finalist Distinction for “The Life Goddess” visual identity – Category: Brand Implementation

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ED-awards Finalist Distinction for Onassis Cultural Centre's Illustrations - Category: Corporate Illustrations

ED-awards Finalist Distinction for Onassis Cultural Centre’s Illustrations – Category: Corporate Illustrations

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ED-awards Finalist Distinction for Onassis Cultural Centre’s Illustrations – Category: Corporate Illustrations

 

THE GREEK MONSTERS BY BEETROOT @ BELGRADE!

Beetroot is ready to unleash the Greek monsters once more as The Greek Monsters exhibition hits Belgrade, this coming Tuesday (4/6/2013)! The Muzej Savremene Umetnosti Beograd (Museum of Contemporary Art) which opens its doors for the first time since its five year reconstruction, to host our minotaur, sirens, chimera and more than twenty other monsters that stand as contemporary symbols of creativity and growth. Our grand opening will be a pivotal event of the Belgrade Design Week at which Beetroot is an honored guest…as well as the Greek culture, past and present!

Видимо се тамо!

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30 STUDIOS BY ÉTAPES: GRAPHIC DESIGN IN ALL ITS STATES

Beetroot is proud to be one of the 30 international studios selected by étapes magazine to be featured in this truly intriguing publication.

Merci beaucoup magazine de étapes!

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Short description by the publishers:
30
studios by étapes on a journey to the heart of contemporary creation. These thirty portraits of designers were chosen by the editors of étapes with the goal of always valuing remarks and proposals that would enhance the power of graphic design. “Graphic design is a vibrant, visual and provocative exploration of contemporary culture” as the New York studio 2 × 4 stated this book. The proposed trip here is trans-disciplinary: illustration, typography, photography, poster, packaging, book design. Whether Copenhagen, Tokyo, Paris, New York, Hong Kong, London or Berlin, the question of creation is questioned in all directions and in all its forms. From one continent to another is liable for reminding about the designer must constantly reinvent its business. Richly illustrated throughout this book provides a picture of what today’s graphic design.

Get yours here.

 

BEETROOT AT THE REDDOT COMMUNICATION DESIGN AWARDS JURY

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Beetroot is honored to join twenty four of the world’s leading designers in this year’s jury for the red-dot communication design awards! After winning the prestigious international competition’s highest distinction as agency of the year in 2011, Beetroot is invited to be the judge of the best work in more than twenty categories including advertising, promotion and graphic design.

Yiannis Charalambopoulos will be representing the team. Beetroot’s contribution as jury will be to keep an eye open not only to those created radical work, but also managed to convince their clients to let them do it! We definitely need more of those!

“Edgar Alan Poe’s Alone” (2012) by Beetroot

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“Edgar Alan Poe’s Alone” (2012) by Beetroot

Poe’s Letters
Luminous Entities
Avoiding
Abandoning
Alone
Context transforms
Distance becomes a Frail relation
Solitude



“Edgar Alan Poe’s Alone” (2012) is Beetroot’s latest endeavor in developing new visual systems by transforming form and context.

To illustrate further the feeling of desolation and loneliness a system is made where each particle repels all others.
Letters become living entities.
The simulation finally settles when each one has maximum distance from the others within a confined space.
Words are connected together via a transparent web so that some degree of readability remains.
The poem’s structure is destroyed by it’s context.

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Our new limited edition print after the homonymous 1875 poem (High resolution archival inject print on Smooth Cotton High White, 100% Cotton 315 gsm paper) will be available for a limited time through Mangel-Wurzel.com.

BEETROOT WINS A D&AD 2013 AWARD!

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We were unsure, uncertain, and SO EXCITED about this work
But this kind of work needed two to tango… And –boy– did the Onassis Cultural Centre tangoed with us!

So without further ado we proudly announce that,
for the Weeping stone giants, flower-born polyhedra, birds with skymirrors, cryptic sound clusters, deconstructed + humorous forms and all of the illustration series we created as part of the 2012-2013 visual identity of the Onassis Cultural Centre,

Beetroot WON the D&AD Professional in book Award 2013 in the category Crafts for Design and Illustration for Design!!!

We would like to thank our good friends at the Onassis Cultural Centre for their support and trust  and for letting us push this project as much as we did because –let’s face it– we really went bogus on this one…
…And we’ve got a D&AD to prove it!
A big thanks to our friends and fans, for the support…this is for you too!

Beetroot is happy – Beetroot is creating – Beetroot is next

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Tides & Floors

Tides & Floors
is a show
of those who create mirrors
that reveal
the best and the worst
within us.

These are the champions of mankind.

Before
after
and in the process.

Ordinary
and brilliant

Tides & Floors (T&F) is the new web platform by Beetroot for presenting talented professionals from every discipline, through premium photography, video and text, focusing on their personality and the fine details that make them so special.
See more at www.tidesandfloors.com

Takis Spyridakis, Actor

Takis Spyridakis, Actor

Aggeliki Trobouki, dancer

Aggeliki Trobouki, dancer

T&F backstage

T&F backstage

Aggeliki Trobouki, dancer

Aggeliki Trobouki, dancer

 

 

 

 

More Monsters!

More Monsters!

We are thrilled to announce that our exhibition “The Greek Monsters” at the Macedonian Museum of Contemporary Art as well as our educational program “The Little Monsters” get extended until the 31st of January so you can all have a chance to get more in touch with your “monstrous” side!

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