La Primavera

Springtime is here.


PAN was the god of shepherds and flocks, of mountain wilds, hunting and rustic music. He wandered the hills and mountains of Arkadia playing his pan-pipes and chasing Nymphs. His unseen presence aroused feelings of panic in men passing through the remote, lonely places of the wilds. Text found at Illustration by beetroot.


Beetroot exhibits at ESP Gallery in Thessaloniki. Hand vs code, pluralism vs minimalism, concept vs execution or just photography vs illustration are some of the oppositions that designers encounter during the creative process. Some already applied in commercial projects and some originally created for this exhibition, the presented artworks will be in pairs emphasising the oppositions between them. A while before the opening a lecture will take place.

Opening: 18/3, 21.00
ESP gallery
3-5 Navmahias Ellis str. Ladadika
Thessaloníki, Greece
Τ. 2310 541 148,,



European Youth Capital 2014. Thessaloniki, Candidate city.

Thessaloniki wants to be the European Youth Capital for the year 2014 and Beetroot supports! And this new logo and visual identity wants to inspire the youth of the city to involve, engage and support this initiative. The “head” figure leaves no doubt that it’s a project that concerns youth and optimism. Custom made typography is used in order to visualize the energy of today’s young people and the connection of Thessaloniki with the contemporary life.
Support now here.

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